AUGMENTED REALITY, A MARKETING TREND

By Monday November 24th, 2014Augmented Reality
Augmented Reality, Conrad Hotels Room - Moonflower Blog

During this year, Moonflower Technologies has been requested plenty of Augmented Reality projects by national and international brands. Depending on the visual area, it can be distinguished two types of AR applications: on devices and in real-time.

Augmented Reality on devices uses an APP installed in either Smartphones or Tablets, as well as a camera option, so virtual productions are integrated with real images.

Augmented Reality in real-time is used mainly for events, product launches or shows; and allows users to join a virtual element in a space in real-time. The result is shown on a screen.

In both cases, their different uses for advertisement, marketing, events and shows, are a current trend. Recently, the studio has been shortlisted for ETA Awards (Event Technology Awards) for their Augmented Reality application used for a new live awards ceremony.

Leave a Reply

Language:

Si continuas utilizando este sitio aceptas el uso de cookies. más información

Los ajustes de cookies de esta web están configurados para "permitir cookies" y así ofrecerte la mejor experiencia de navegación posible. Si sigues utilizando esta web sin cambiar tus ajustes de cookies o haces clic en "Aceptar" estarás dando tu consentimiento a esto.

Cerrar