Augmented reality incorporates 3D animation to real life, creating a hybrid reality that offers much more information than actual physical elements could ever provide.
All you need is a mobile device with an app that can “see” virtual reality and scan an items to bring up their information virtually.
This technology is incredibly versatile and can be used in all kinds of sectors, such as Marketing, Tourism and Architecture.
- Augmented reality allows customers to interact with brands, creating a more exciting user experience — it’s no surprise that Marketing professionals have already jumped on the bandwagon. This creative street marketing campaign by Pepsi which brought augmented reality to the streets of London became wildly popular:
- The media has found a true ally in augmented reality. It allows readers to interact with product ads in real time. But it’s not just for computers and other tech devices, augmented reality can also be used to enhance traditional print campaigns. Check out this campaign by Ford which combines print and mobile technology:
3) Augmented reality is also changing the world of tourism. With an augmented reality app and a cell phone, visitors can easily read information about what they’re looking at without having to carry bulky travel guides. Here is an augmented reality app which takes users on a trip back in time to the Berlin Wall.
Augmented reality is also being used by architects to preview finished 3D projects on floor plans. Here is a project Moonflower Technologies designed for the Conrad Algarve Hotel:
Events can benefit from augmented reality as well. It’s a fun resource with a wow factor which can be used to really enhance attendees’ experience. Here is an augmented reality project Moonflower Technologies developed for a Phonak event:
We hope this post gave you a better understanding of how augmented reality works and just how versatile it can be. The great thing is that this technology is still in its early days – we can’t wait to see what the future holds!