In less than 5 years it is estimated that the demand for wearable technology will increase exponentially due to demand, massive market growth and the ever increasing ease of which these devices can interact with our everyday lives but how does this affect the events sector?
Wearable technology is smart clothing worn on the body and wearable accessories worn around the wrist or other part of the body, that are able to connect via Bluetooth to a device with ease and provide useful information, ranging from heart rate monitoring, to RFID tags attached to clothing and used by parents to track their children. Other applications and uses for wearable technologies are also on the increase and it is primarily this reason that the market is set to explode.
At events, wearable technology can not only provide useful with registering attendance at an event and participant identification during an event but can also provide us with other useful information, for example, relating to mapping of the environment in which the event is taking place, as well as with schedules, speakers biographies and all other kinds of information that attendees would need to know.
Specifically, for this purpose, wearable technology, such as bracelets have a QR code assigned to them which allows you to download the relevant app onto your mobile which can display a personalized message to the wearer.
Wearable bracelets for corporate events are extremely useful to recount attendees or increase their experience with, for example, notification that they have won a raffle by vibrating their wearable bracelet or alerting them through the illumination of an LED.
Smart clothing can also play a part at events too. For example, could you imagine a hat which identifies attendees by department at a congress or conference? Necklaces, rings, earrings, glasses… Different wearable accessories can all bring us many different experiences and ways to interact; messages, sounds, code, etc., to communicate changes or to located team members.
As is already the case with virtual reality glasses, participants at an event can increase their experience of an event by exploring a particular interesting experience and get as close to real life as possible using this technology.
With the release of many different brands of smart watch, there is no doubt that these will be the wearable technology of choice in 2016. The market growth in the sale of smart watches; partly brought on by the vast amounts of already available apps; is directly related to the creation and launch of new apps, almost daily. You can even create your own app for some smart watches. So it is clear that wearable technology is more than just a hype. It is a welcome answer from the continually evolving wearable technology industry to a calling by the corporate worlds and public and private companies of the present whose demand for new and innovative ideas to pique the interests of and engage their participants at leading, first-rate events will continue to grow.